Gold Coast Tourist Shuttle

Project
Strategy and Product Marketing

category

The Gold Coast Tourist Shuttle is a family owned and operated business. Marketing Directions was initially engaged to review the current product offering, distribution, marketing channels and to prepare a strategy to ensure continued growth. Following this a full time Marketing Manager was recruited to execute the recommendations including social media, public relations initiatives, distribution improvements and a 20th birthday campaign. Marketing Directions continues to consult to the parent company, Transit Australia Group today for both the Gold Coast Tourist Shuttle and other transport business including Surfside Buslines and Sunbus.