Marketing - Technology

Digital Directions

Digital Marketing – two words that excite some and scare the living daylights out of others. With the rapidly evolving pace of technology, it is no wonder many business owners and marketers are feeling left behind when it comes to digital marketing. Whether you are in big business or in small business, we believe there are some simple but effective “digital habits” you can put in place to ensure your efforts deliver commercial gains.

  1. Have a plan: Put the time into developing your plan. The most effective plans we use start with the objectives and then work through the targets markets and digital marketing options before any action is taken.
  2. Know your market: Digital marketing channels give you the opportunity to really target and engage with your audience so make sure you know who you are talking to.
  3. Consistent messaging: Again, before taking action, be sure you have clearly identified who you are, what your are offering and how you are solving your customers problems. THEN create one message and repeat!
  4. Manage your resource: Many of the social media platforms we have are free but managing social media and other digital media platforms takes time. If you are a small business, start with one platform and build from there. Two social media platforms, a website and a newsletter is our recommendation for most businesses, regardless of size. BUT if they are not managed properly, it can have a negative impact on your customer experience.
  5. Integrate: Many of your customers will have a number of touch points with your business before they engage with it. Ensure your offline mediums, signage, flyers, posters, brochures and customer service are all aligned to your messaging in your digital plan.
  6. Monitor and Moderate: Digital marketing platforms give you the opportunity to measure your results like no other platforms can. Ensure you build a monthly review into your plan where you measure and moderate your activity to maximise commercial outcomes.

Above all else, remember digital marketing is a part of your overall marketing strategy. It should be treated like all other channels as an important part of your marketing and customer experience.

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