Marketing

Influencing Directions

May is Mentoring Month on the Marketing Directions Facebook page and I have spent a lot of time thinking about the whole process of Mentoring. Last month I wrote a blog about how to get the most out of your mentoring sessions, both for the Mentor and the Mentee. This month I want to take a step back and look at how we choose a Mentor/Mentee that best suits our needs.

In researching this piece, I asked a number of people whom they would choose to have as Mentor if they could select anyone and why. For me the choice was easy, Richard Branson. Why? I believe him to be a true leader, an out of the box thinker, a progressive human being and of course a guru when it comes to marketing.  Here are a few other people’s responses

Sharyn, Hairdresser: “Trevor Sorbie as he is the best in his field”

Chris, Medical Doctor: “John Murtagh is a leader and an educator”

Antoinette, Business Development: “Anita Roddick , a woman with amazing spirit starting a business with ethics and respect of animals when many weren’t while mothering two small children… She always managed to travel and manage a highly successful business and dedicate a lot of time and money to wonderful causes. “

Leah, Identity Creator/Entrepreneur: “I find women in business inspiring, and in particular those that have defined their own success against adversity like Oprah”

David, Entrepreneur and OT: “Dan Kennedy- one of the greatest copy writers of all time, Doyen information marketer and mister accountability. This is a hold nothing back kind of guy that really would fire a rocket under ones touche to get stuff done and done well.”

The main reason for all of these choices is that they have excelled in their respective fields. They have shown what can be done through actions. So here are my top three tips for accessing the right Mentor – be it for Marketing or other areas for your business.

  1. Actions speak louder than words – a cliché but it is true. Take a look at what the people have achieved either in their own business or with their clients. If possible, ask to speak to past clients.
  2. Compatibility – meet with your potential mentor prior to starting to determine if you are a good fit for one another. Discuss communication preferences and session expectations to ensure your goals are aligned with their style of mentoring
  3. Money – Money – Money – there are many mentors in many professions all claiming to be able to take your business to the next level. They all come with a range of price tags too. Be clear on what your mentoring sessions will cost you and what return you aim to achieve with the sessions.

This Thursday morning, I will be fortunate to see my ideal mentor speak live at a breakfast function.  Am I excited? My gosh yes! I might just need to write all about it in a second blog post later this week!

 

Related Posts
Changing Directions
September 12, 2013
Leveraging Directions
September 12, 2015
Innovating Directions
January 12, 2016

Leave Your Comment

Your Comment*

Your Name*
Your Webpage