According to the Greek philosopher Heraclitus
“The only thing that is constant is change”
Given the pace of our lives today you would think we all know this BUT when we have to live through it we often panic and stumble. Sometimes we pick ourselves up but other times we fall quite magnificently.
Marketing Directions recently undertook a very big change, we relocated from Geelong, Victoria to Brisbane, Queensland. Being planners, we had meticulous lists to tick off to ensure a smooth transition. Clients and suppliers have kindly awarded us a gold star and we believe it was because we had a solid communication strategy.
Whether you are relocating your business; changing your product or service offering or changing the look and feel of your business, it is important to communicate effectively to clients, staff and suppliers.
Here is our three step plan…
Now, if this process does not deliver you the desired smooth transition, take comfort in these words from Deepak Chopra
“All great changes are preceded by chaos”