Communication - Customers - Marketing

Changing Directions

According to the Greek philosopher Heraclitus

“The only thing that is constant is change”

Given the pace of our lives today you would think we all know this BUT when we have to live through it we often panic and stumble. Sometimes we pick ourselves up but other times we fall quite magnificently.

Marketing Directions recently undertook a very big change, we relocated from Geelong, Victoria to Brisbane, Queensland. Being planners, we had meticulous lists to tick off to ensure a smooth transition. Clients and suppliers have kindly awarded us a gold star and we believe it was because we had a solid communication strategy.

Whether you are relocating your business; changing your product or service offering or changing the look and feel of your business, it is important to communicate effectively to clients, staff and suppliers.

Here is our three step plan…

  1. Give plenty of notice – at least 1 month for all of the above scenarios. By keeping others informed you show how much you value you them and want to involve then in the process
  2. Explain how your change will impact and hopefully improve their experience
  3. Open the door for comments and feedback. Whether it be face to face, a phone call, a formal letter, follow up survey or all of these communications tools

Now, if this process does not deliver you the desired smooth transition, take comfort in these words from Deepak Chopra

“All great changes are preceded by chaos”

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